Defensie België

Defensie Belgium needed a new website that was informative, user-friendly, and capable of handling extensive information. The site required features for simultaneous updates by multiple users, automatic digital campaign launches, and an integrated job system with CRM. It also needed to monitor user behavior and campaign performance while ensuring GDPR compliance.

Challenge

Defensie Belgium, the Belgian armed forces, required a new website that was both informative and user-friendly. The challenge was to create a platform that could efficiently present and manage a large amount of information, allowing multiple users to make updates simultaneously. The site needed to be visually appealing to engage visitors and include features for automatic digital campaign launches. Additionally, a job system integrated with a CRM was essential for automatic job postings. Monitoring user behavior and campaign performance, while ensuring GDPR compliance, was also a critical requirement.

Solution

To meet these needs, we conducted a comprehensive analysis to understand Defensie Belgium's specific requirements. Based on this analysis, we designed a visually engaging website centered around user experience. We implemented Umbraco as the content management system to facilitate easy content management and updates by multiple users. The website was equipped with functionality for automatic campaign launches and an integrated job system linked to a CRM for seamless job posting. For monitoring user behavior and campaign performance, we utilized Matomo, ensuring GDPR compliance.

Results

The completed website provides Defensie Belgium with an efficient platform for managing extensive information. The site’s visual appeal enhances visitor engagement, while the automatic campaign functionality and integrated job system improve operational efficiency. The use of Matomo for data analysis enables Defensie to track user behavior and campaign effectiveness, maintaining full GDPR compliance.

Future Outlook

Looking ahead, we will continue to enhance the website with a focus on optimizing user experience, expanding functionalities, and refining data analysis to improve campaign effectiveness and user engagement. We will also ensure ongoing GDPR compliance and explore new opportunities to further develop the website.

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