QTeam is a network of over 90 tire service centers. Established in 2002, the company's goal is to become a trusted national partner. A new website using the Umbraco CMS was developed to improve brand recognition and convenience for customers.
Q Team, a network of over 90 tire service centers in Belgium, aimed to boost brand recognition and streamline customer interactions. To achieve this, we developed a modern website using Umbraco CMS, which included features such as online appointment booking and a tire webshop. We also integrated a Product Information Management (PIM) system and a Customer Relationship Management (CRM) system to centralize job postings and product data. The result is a significantly improved digital presence and enhanced customer experience.
Q Team sought to enhance brand recognition and streamline customer interactions by implementing a modern digital solution. They aimed to improve their online visibility and simplify the process for customers to book appointments and order tires. Additionally, they wanted to develop a centralized system for managing job postings and consolidate all data in one place to simplify management.
We collaborated with Done By Friday to revamp Q Team’s digital presence. We began by developing a contemporary branding strategy aligned with Q Team's goals and target audience. This new branding was designed for consistent use across both online and offline channels, reflecting Q Team’s professional values and market positioning. For the website, we used the Umbraco CMS to create a flexible and scalable platform capable of managing content for over 90 service centers. We focused on developing an intuitive navigation structure and engaging page layouts to enhance the user experience and distinguish Q Team from its competitors. To improve functionality and customer convenience, we integrated advanced features into the website. This included an online appointment booking system that allows users to schedule services at their preferred locations. We also developed a webshop enabling customers to order tires online, streamlining the purchase process and enhancing user convenience. Additionally, we implemented a Product Information Management (PIM) system to achieve Q Team’s objectives. The PIM system centralized and managed all product information, ensuring consistent and up-to-date data on the website and webshop. By using PIM, we increased efficiency, improved the accuracy of product information, and facilitated data integration across multiple channels. We also integrated a Customer Relationship Management (CRM) system for managing job postings. Jobs are automatically displayed on the website and managed within the CRM system, streamlining workflow, enhancing job visibility, and ensuring a seamless connection between job management processes and the online presentation of vacancies.
The revamped website and new digital tools significantly improved the customer experience at Q Team. The online appointment booking system and tire webshop simplified processes, leading to increased operational efficiency and enhanced market visibility for Q Team.
We will continue to support Q Team in optimizing their digital platforms and exploring new innovations to further enhance their customer service and strengthen their market position.
Dok-Noord 4D
9000 Gent, Belgium
Veldkant 35C
2550 Kontich, Belgium
Info@numble.be
BTW BE 0766.660.086
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